Case Study Overview
Due to client privacy and consent, the exact service has not been publicly disclosed. This case study focuses on the local SEO efforts and outcomes.
Industry
Home Care Services (exact service not disclosed)
Location
Hackney, London
Project Type
Local SEO Case Study
Timeline
~40 days
London Focused SEO Expertise
24/7 Support
Free Website Audits
Dedicated 1:1
Meetings
The Challenge
The business had a website built years ago but wasn’t generating consistent enquiries. While the design was acceptable, the website lacked a clear SEO strategy.
Key problems
As a result, organic visibility was limited and traffic was averaging 60–80 visitors per month, with very few inbound leads.
The SEO Strategy
The focus was on foundational SEO improvements, keeping everything within a realistic budget and prioritising actions with the highest impact.
Solutions
No backlink building was carried out during this phase.
Technical & Performance Improvements
Page performance scores improved to 86–89 across key checks
Cleaner indexing and improved crawl efficiency
Faster load times and better user experience
The Results
Within approximately 40 days, the website showed clear improvements in local search visibility.
Organic traffic increased from ~60–80 visits/month to 500–600 visits/month
Traffic growth of approximately 600–750%
First-page visibility achieved for multiple relevant local search terms
Inbound enquiries started coming directly from organic search
Results achieved without any backlink campaign
What My Clients Say About Me
Key Takeaway
The case study explains how strong keyword targeting, on-page optimisation, and performance improvements alone can significantly increase local traffic and enquiries — even before off-page SEO begins.
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