Case Study Overview
To respect client privacy and contractual consent, the exact fintech service and brand name are not disclosed.
Industry
Fintech Services
Location
Canary Wharf, London
Project Type
Anonymised SEO Case Study
Timeline
~10 weeks (2.5 months)
Scope
Website setup + Full SEO (On-page, Technical & Off-page)

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The Challenge
The business was launching a new fintech service and needed a strong online presence from day one. There was no existing website, no search visibility, and no organic traffic.

The goal was clear
The client had a healthy budget and wanted a complete SEO solution rather than piecemeal work.
The SEO Strategy
Given the scope and budget, the project was approached as a full SEO build, starting from the ground up.
Work carried out included

SEO was planned alongside website development to avoid rework later.
Technical & Performance Setup
Clean site architecture built for scalability
Optimised page speed and Core Web Vitals
Structured internal linking.
Proper tracking and analytics setup from launch
The Results
Within approximately 2.5 months, the website began gaining strong organic traction:
Organic traffic grew from 0 to 1,200–1,500 visits per month
Search impressions increased by 1,000%+
Multiple fintech-related keywords reached page one
Steady growth in qualified inbound enquiries
Early authority signals established in a competitive niche
All results were achieved through a structured SEO-first launch, not paid traffic.
What My Clients Say About Me
Key Takeaway
When SEO is built into the website from the start, combined with strong content and authority building, it’s possible to generate meaningful organic traffic even in competitive industries within a short timeframe.
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Whether you’re launching a new website or rebuilding an existing one, SEO should be part of the foundation and not an afterthought.
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