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Case Study Overview


To respect client privacy and contractual consent, the exact fintech service and brand name are not disclosed.

Industry

Fintech Services

Location

Canary Wharf, London

Project Type

Anonymised SEO Case Study

Timeline

~10 weeks (2.5 months)

Scope

Website setup + Full SEO (On-page, Technical & Off-page)

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London Focused SEO Expertise

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24/7 Support

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Free Website Audits

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Dedicated 1:1
Meetings

The Challenge


The business was launching a new fintech service and needed a strong online presence from day one. There was no existing website, no search visibility, and no organic traffic.

goal

The goal was clear


  • Build a professional, conversion-focused website
  • Establish search visibility in a competitive fintech space
  • Drive qualified organic traffic as early as possible

The client had a healthy budget and wanted a complete SEO solution rather than piecemeal work.

The SEO Strategy


Given the scope and budget, the project was approached as a full SEO build, starting from the ground up.

Work carried out included


  • Website setup with SEO-friendly structure.
  • Keyword research targeting fintech-related commercial and informational terms.
  • Creation and optimisation of core service and landing pages.
  • Technical SEO setup (indexing, site structure, Core Web Vitals).
  • On-page optimisation across all key pages.
  • Content strategy aligned with user intent and trust signals.
  • Off-page SEO including relevant backlinks and authority building.
seo-strategy
  • Case Study 1


    Home Care Business

    • Industry: Home Care Services (exact service not disclosed)
    • Location: Hackney, London
    • Project Type: Local SEO Case Study
    • Timeline: ~40 days
    Local SEO Case Study
  • Case Study 2


    Fintech Service Website

    • Industry: Fintech Services
    • Location: Canary Wharf, London
    • Project Type: Full Service SEO Case Study
    • Scope: Website setup + Full SEO (On-page, Technical & Off-page)
    • Timeline: ~10 weeks (2.5 months)
    Full SEO Services Case Study
  • Case Study 3


    Outdoor Property Services

    • Industry: Outdoor & Property Services (exact service not disclosed)
    • Location: South London
    • Project Type:Off-Page SEO Case Study
    • Scope of Work: Backlinking, Guest Posting & Outreach
    • Timeline: ~8–10 weeks
    Off Page SEO Case Study

SEO was planned alongside website development to avoid rework later.


Technical & Performance Setup

Clean site architecture built for scalability

Optimised page speed and Core Web Vitals

Structured internal linking.

Proper tracking and analytics setup from launch

The Results


Within approximately 2.5 months, the website began gaining strong organic traction:

Organic traffic grew from 0 to 1,200–1,500 visits per month

Search impressions increased by 1,000%+

Multiple fintech-related keywords reached page one

Steady growth in qualified inbound enquiries

Early authority signals established in a competitive niche

All results were achieved through a structured SEO-first launch, not paid traffic.

What My Clients Say About Me


  • Choosing Omar and his team for SEO was the best decision for our marketing efforts. My Cafe saw visible local client growth within a month. The collaboration always felt reliable, friendly, and highly professional throughout.
    Alina Watson
    ✅Verified Customer
  • Omer helped us improve search visibility we never expected so quickly. My firm’s website went from 800-1000 users/month to 3500-4000 users. His dedication is unmatched because I saw a dramatic increase in inbound inquiries.
    Steven Brooks
    ✅Verified Customer
  • Working with Omar has been an incredibly smooth experience. His reporting, communication, and transparency always make everything easy for our team. The SEO improvements significantly boosted our business growth, and we confidently trust his expertise.
    Melissa Turner
    ✅Verified Customer
  • Amazing experience I would say. His knowledge helped us gain consistent traffic and quality leads within a short time. The progress we’ve seen feels incredible, and the results have truly exceeded our expectations.
    John Matthews
    ✅Verified Customer
  • Omer is extremely reliable and truly understands what businesses need. His reports are clear, communication is excellent, and the improvements in our rankings have been better than we expected. We’re very satisfied with the service.
    Sarah Thompson
    ✅Verified Customer
  • Omar provided outstanding support throughout the process. His points were easy to follow, steps were well-planned, and highly effective. Our website performance increased noticeably, giving us a strong competitive advantage.
    Emily Rodriguez
    ✅Verified Customer
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  • BBC-logo
  • Startups-of-London
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  • forbes

Key Takeaway


When SEO is built into the website from the start, combined with strong content and authority building, it’s possible to generate meaningful organic traffic even in competitive industries within a short timeframe.

Looking for Similar Results?

Whether you’re launching a new website or rebuilding an existing one, SEO should be part of the foundation and not an afterthought.

Get in touch and let’s build it properly from day one. Add form/button

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About Me

I’m an independent Freelance SEO consultant based in London. I focus on simple, effective SEO that brings real traffic, real leads, and real results. No agency fluff — just honest, tailored SEO that works. 

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