Case Study Overview


To respect client privacy and contractual consent, the exact fintech service and brand name are not disclosed.

Industry

Fintech Services

Location

Canary Wharf, London

Project Type

Anonymised SEO Case Study

Timeline

~10 weeks (2.5 months)

Scope

Website setup + Full SEO (On-page, Technical & Off-page)

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London Focused SEO Expertise

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24/7 Support

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Free Website Audits

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The Challenge


The business was launching a new fintech service and needed a strong online presence from day one. There was no existing website, no search visibility, and no organic traffic.

goal

The goal was clear


  • Build a professional, conversion-focused website
  • Establish search visibility in a competitive fintech space
  • Drive qualified organic traffic as early as possible

The client had a healthy budget and wanted a complete SEO solution rather than piecemeal work.

The SEO Strategy


Given the scope and budget, the project was approached as a full SEO build, starting from the ground up.

Work carried out included


  • Website setup with SEO-friendly structure.
  • Keyword research targeting fintech-related commercial and informational terms.
  • Creation and optimisation of core service and landing pages.
  • Technical SEO setup (indexing, site structure, Core Web Vitals).
  • On-page optimisation across all key pages.
  • Content strategy aligned with user intent and trust signals.
  • Off-page SEO including relevant backlinks and authority building.
seo-strategy

SEO was planned alongside website development to avoid rework later.


Technical & Performance Setup

Clean site architecture built for scalability

Optimised page speed and Core Web Vitals

Structured internal linking.

Proper tracking and analytics setup from launch

The Results


Within approximately 2.5 months, the website began gaining strong organic traction:

Organic traffic grew from 0 to 1,200–1,500 visits per month

Search impressions increased by 1,000%+

Multiple fintech-related keywords reached page one

Steady growth in qualified inbound enquiries

Early authority signals established in a competitive niche

All results were achieved through a structured SEO-first launch, not paid traffic.

What My Clients Say About Me


Key Takeaway


When SEO is built into the website from the start, combined with strong content and authority building, it’s possible to generate meaningful organic traffic even in competitive industries within a short timeframe.

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Whether you’re launching a new website or rebuilding an existing one, SEO should be part of the foundation and not an afterthought.

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